FLEXSPACE today launched a new brand purpose to share its bold vision and portfolio offerings to create end-to-end value for its stakeholders.
The new brand purpose statement, “We optimize potential,” will guide the company’s strategic vision and portfolio offerings in real estate development and investment, IT network infrastructure design and installation, and its semi-automated storage solutions with expanded automation and traditional storage offerings. The expanded portfolio with new competencies reflects the experience, ingenuity, and innovation of FLEXSPACE’s talented team.
“This is the moment for a new approach to help our market partners grow, transform, and optimize their businesses,” said Todd Jessup, president, FLEXSPACE.
“We are transforming our business by leveraging our experience to help our partners optimize real estate search, investment, and development; maximize warehouse and facility space and storage capacity; and design and install critical IT network infrastructures. We bring a pioneering approach that catapults our unique hands-on experience in key areas to fully optimize each business’s potential.”
The decision to bring these competencies together marked a defining moment in the FLEXSPACE brand and answered a pivotal question around how best the company can add value to its market partners. For over ten years, the FLEXSPACE brand has represented innovation, an entrepreneurial spirit, and a team who bristles at “how things have always been done”. FLEXSPACE will reinforce its DNA in its market approach with its new portfolio offerings and its visual identity system.
“We have learned first-hand the importance of acting with agility and being bold,” said Jeff Manno, chief strategy officer¸ FLEXSPACE. “Whether our partners’ needs are large or small, we understand the value of partnership and moving beyond conventional wisdom to bring together this new portfolio of unmatched depth and expertise to help optimize our partners’ assets.”
The brand promise will be seen simultaneously across all of FLEXSPACE’s digital properties, social media campaigns, and print advertising. FLEXSPACE will retain its current logo system while introducing a new signature color palette to launch its portfolio. The visual system leverages the FLEXSPACE symbol which will be used independent of the company logo in future campaigns.
“This is a massively exciting time for our company and our market partners,” continued Jessup. “In this moment, we are combining our unique expertise with our desire to help our partners optimize their potential; it’s decidedly different.”
